Brands are important to people. They provide peace of mind and a sense of familiarity. As an ecommerce store owner, you need to leave a strong impression to create this feeling. In other words, customers want to be reassured that they’ll get the same positive experience each time they choose a particular brand over others. Knowing that a brand consistently delivers positive experiences forms an impression of their trustworthiness in the customer’s mind. This is especially important for dropshipping businesses who need to create a strong customer base.

Dropshipping is an attractive business model, and the data proves it. The global dropshipping market is predicted to reach $199 billion in 2022 and is expected to double in just four years. This is excellent news for anyone who wants to build an ecommerce business, but the market increase also means there will be fiercer competition from similar dropshipping businesses.

This is where branding comes into play as a strong advertising strategy.

Branded dropshipping will give your brand an identity and help your customers associate your products with reliability.

We’ll begin by refreshing the concept of branded dropshipping, and then get into the basics of ecommerce dropshipping and how you can start branding with Printful. By the end of the article you’ll learn:

• Why branding is important for your business
• What’s an effective branding strategy
• How to showcase your brand identity
• How to start branding with Printful

Let’s get started.

What’s branded dropshipping?

Dropshipping is a business model in which a third-party company fulfills orders for businesses.

When an ecommerce business makes a sale, the third-party company receives the order, customizes it, then packs and ships it out.